The L.A. Clippers are moving to a new arena at the Intuit Dome and the team wanted a fresh look with a full aesthetic rebrand for the stadium.
That includes everything from a new logo to new uniforms, which is an exciting time for fans. The team unveiled its official icon, association, and statement jerseys that they will wear for the 2024-25 season.
Here is more from Zach Lowe (via ESPN):
The jerseys are simple and clean. The team kept the general upward, scripted “Clippers” wordmark but sharpened the font; it was thicker and curvier — most visible in the cursive lowercase “l” — in some of the team’s older jerseys, with some outlining around the letters.
The Clippers moved away from black jerseys and will bring back the red uniforms next season. This is the first time the organization has tried a red uniform since 2016-17, per The Athletic.
According to Lowe, meanwhile, fans can “expect” to see powder blue jerseys at some point in the future.
Otherwise, here is what fans thought of the rebrand announcement:
The LA Clippers have revealed a brand new logo, jerseys, and look for the team. Beyond much needed and a definite improvement. pic.twitter.com/VCJFRLADKF
— Farbod Esnaashari (@Farbod_E) February 26, 2024
Clippers did well with the rebrand. Clean look, especially those home uniforms.
— Roy Bellamy (@roybelly) February 26, 2024
I like the red jersey tbf pic.twitter.com/bbgzYpCCPi
— Mo Mooncey (@TheHoopGenius) February 26, 2024
I love the Clippers new logos. I love the changeup in color scheme too. Whole rebrand looks really sharp!
— Keith Smith (@KeithSmithNBA) February 26, 2024
Jerseys + overall rebrand is fine, but that new Clippers logo is brutal. Looks like something you’d see in an Instagram post mock-up.
— Alec Sturm (@Alec_Sturm) February 26, 2024
As someone who does not care much at all about logos and jerseys and such (the complete opposite of Zach), these are a massive improvement.
As literally everyone has said, the bar was the floor, but the Clippers did still clear it by a wide margin. Good stuff. https://t.co/RL9Co6BKTQ
— Robert Flom (@RichHomieFlom) February 26, 2024
The jerseys are slick. The logo is horrific.
— Adam Greenbaum (@Greenbaumly) February 26, 2024
Jerseys are nice but not sure I love that logo
— Jonah Fleisher (@jonah_fleisher) February 26, 2024
Some of the best jerseys and court in the league for sure https://t.co/La12yPlqpf
— Ethan Talks Pacers, Etc. (@KriegerSports) February 26, 2024
These are fire!!! https://t.co/pQ4RRyOFet
— David Zenon (@DaveZenon) February 26, 2024
I really like these, especially the red jerseys with the LAC in nautical signal flags on the side. The colors and the script on the jersey are clean https://t.co/dnagMJwDWK
— Sam DiGiovanni (@BySamDiGiovanni) February 26, 2024
I've got no issue with them but they don't look different enough https://t.co/wuhC12sHKZ
— Robin Lundberg (@robinlundberg) February 26, 2024
Wayyyyyy better than the ones we currently have. Love that we went back to the cursive name and the red and blue jerseys are fire https://t.co/5lGGekBI8T
— cruz 🐺 (@villacruzr_) February 26, 2024
jersey is so fireee 🔥 dont kno bout the logo https://t.co/659Y20F43l
— ♬ (@kalibadung) February 26, 2024
