The Los Angeles Clippers are getting a rebrand next season, which is really for the best.
With the Clips playing in a new arena — the Intuit Dome, the $2 billion project with the area known as The Wall and so many toilets — next season, it was the best time for it, and now we’ve got new uniforms (which are AWESOME) and a new logo that turns the team from generic to … seafaring!
It’s meant to harken back to the naval clipper ships in San Diego, which was where the Clippers started.
And while the new logo is spiffy, fans compared it to stuff on X (formerly Twitter). Here’s what they came up with:
1
A mega yacht
The Clippers rebranding with a logo of a clipper ship that actually looks more like a mega yacht is almost too on the nose for the Ballmer era.
— Andy Hutchins (@AndyHutchins) February 26, 2024
2
An insurance company logo
The new Clippers logo looks like it's for an insurance company that won't cover homes in certain states due to climate change pic.twitter.com/9bW2dhqdRC
— Mike Proper (@mikeproper) February 26, 2024
3
An SB Nation team blog logo
the logo is probably fine but the first thing I think when I see these types of rebrands is "wait that looks like an SB Nation team blog logo" https://t.co/v5Vf1Pzp30
— Matt Brown (@MattBrownEP) February 26, 2024
4
A cruise line logo
Looks like a cruise line logo. Maybe it’s just me but bleh. https://t.co/2Kj8cZPVmo pic.twitter.com/Jc3Dzm4qc1
— Josh Eberley 🇨🇦 (@JoshEberley) February 26, 2024
5
A soccer franchise logo
I love the uniforms. The logo has to grow on me though. Looks more like a soccer logo. https://t.co/CNc8yyidwS
— O.J. Spivey (@OJPhilly) February 26, 2024
6
An old Triple-A baseball team logo
The Los Angeles Clippers really just went out and remixed a AAA baseball team’s old logo as part of their rebrand @CLBClippers pic.twitter.com/RotNiNveD7
— Jacob Nave (@jnay77) February 26, 2024
7
It looks like Prestige Worldwide made it
The new Clippers logo looks like it was produced by Prestige Worldwide. pic.twitter.com/dBh0pca6aB
— Dan Alegria 📰 (@danalegriajr) February 26, 2024
