Former Olympic figure skater Johnny Weir is covering fashion and lifestyle portions of the Kentucky Derby for NBC on Saturday. His hat is amazing. He teased it as a “subtle nod to a regal My Little Pony” and did not disappoint. In addition, he’s wearing a tweet-powered horse brooch, which he calls his best friend Lawrence.

He says that every time you tweet #WatchMeNeighNeigh (get it? like the dance?), Lawrence will light up and gallop.

Bob Costas is in on it.

#WatchMeNeighNeigh is even trending on Twitter on Saturday afternoon. This pin ploy is genius. Tweets hold all the power.

[presto-gallery id=”84068324″ title=”Awesome Kentucky Derby hats” type=”presto”]