Get the tissues ready.
Because if you haven’t seen the commercial NBC put out promoting next week’s Tampa Bay Buccaneers game against the New England Patriots on Sunday night, you may shed a tear if you live in the Boston area and rooted for Tom Brady for a couple of decades.
This one is to the soundtrack of Adele belting out Hello — with lyrics including, “I was wondering if after all these years you’d like to meet” and “hello from the other side” — and images of Brady, Bill Belichick and Pats fans.
Yeah, it’s perfect. Here it is, along with a bunch of reaction:
Here's the ad
I’m not crying, you’re crying.
This promo for Brady’s return to New England is too perfect 🤣
pic.twitter.com/vjhN0pxtbO— PFF (@PFF) September 27, 2021
Here’s another dramatic ad:
NEXT SUNDAY: Tom Brady returns to New England.
Watch the @Buccaneers vs. the @Patriots on NBC and @peacocktv. pic.twitter.com/yrwkEyc6TJ
— Sunday Night Football on NBC (@SNFonNBC) September 27, 2021
Almost everyone loved this thing
The use of Hello by Adele in a commercial for the Brady v Patriots game is sending meeee 🤣
“hello from the other side” pic.twitter.com/WffDbH9geT
— Shevaun Bryan (@finessebryan) September 27, 2021
That Adele ad was 🔥
— The Kane & Kohlway Show 🎙 (@kanekohlwayshow) September 27, 2021
Just saw the ad with Adele singing Hello for Brady's return to Gillette. Wow. #GBvsSF pic.twitter.com/BEaydJMdw7
— Julie Bennett (@JB_SF) September 27, 2021
They're playing Adele in the ad for the Tampa Bay vs. New England game next week… pic.twitter.com/F3cL7iC2Uw
— Tim (@tscalls) September 27, 2021
The Brady/Belichick montage set to Adele was TV magic. That was incredible. pic.twitter.com/qSBoAShEq1
— 𝐉𝐨𝐡𝐧 𝐆𝐫𝐚𝐲𝐬𝐨𝐧 (@JRGrayson) September 27, 2021
Not everyone did, though
There’s corny and then there’s the Adele “Hello” promo for Brady’s return to New England pic.twitter.com/F6J5ln5IKR
— Josh Hill (@jdavhill) September 27, 2021
I am legitimately laughing out loud about how unnecessarily dramatic it is to set a Bucs vs. Pats commercial to Adele's Hello
— Jeanna Kelley (@jeannathomas) September 27, 2021
NBC using Adele’s “Hello” in this promo is the funniest thing I’ve seen all weekend. The drama of football 😂#SundayNightFootball #Brady #Belichick #SNF pic.twitter.com/lVATuEDNEx
— Dan Johnson (@DanDanoDeege) September 27, 2021
NBC using an Adele song to promote Brady-Belichick next week. #SNF pic.twitter.com/THhBEVQAb3
— Neville (@Neville215) September 27, 2021
C'mon, you have to be a little emotional about this thing!
Adele. Wow. It’s like that huh…
— Louis Riddick (@LRiddickESPN) September 27, 2021
Adele would not seem like an obvious choice but it works. pic.twitter.com/Lvbz4oUx8G
— Marc Bertrand (@Marc_Bertrand) September 27, 2021
I’m not even a Pats fan and I’m getting a little teary! That’s where I land. Brady. New England. Sunday night!
