Iowa’s women’s basketball team doesn’t need promotions or gimmicks to attract fans this season. The Hawkeyes lead the Big Ten in attendance – by a wide margin – averaging 14,998 fans per game.

But the folks that were in attendance on Saturday as the Hawkeyes beat Nebraska were treated to another incredible Caitlin Clark performance and tunes from Taylor Swift.

It was Taylor Swift Day at Carver-Hawkeye Arena, and Clark tallied 38 points, 10 rebounds and six assists as she continued her march toward the NCAA’s all-time scoring record and as Iowa won 92-73. Clark’s showing was fitting, considering Swift is one of her favorite artists.

Also, it marked the eighth time that Clark scored at least 30 points against Nebraska. The Cornhuskers know her scoring skills all too well. They knew Clark was trouble as soon as she walked in, and they were not enchanted to meet her once again.

For the folks that weren’t in the building to see Clark light up Nebraska, they were treated to highlights via social media that were paired with Taylor Swift lyrics.

The person on Iowa’s staff responsible for these posts deserves a round of applause.